For small-business owners just getting started with social media, it can quickly appear to be a daunting task. In this video, popular blogger Chris Brogan shares his advice for companies looking to reach potential customers on social networks. One of the most common mistakes, he says, is when small business owners start promoting their companies right out of the gate.

Source: http://www.entrepreneur.com/video/222749

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21 Tactics to Increase Blog Traffic

Excellent article from @seomoz updated for 2012 including tactics to increase blog traffic.  I think one of the most important takeaways from this article is to participate in conversation in communities where your target audience already congregates. He also provides suggestions on his article Recommendations for Blog Commenting as a Marketing Strategy to help you get ready to participate in these communities.

Source: http

Inbound Marketing IS the New SEO - Facts, Figures & Data [Slides]

This past week I was fortunate enough to be able to attend a webinar from Kuno Creative  Inbound Marketing IS the New SEO - Facts, Figures & Data. It was an excellent and informative session that covered what SEO (Search Engine Optimization) used to be and it’s evolution to inbound marketing. Below you can find the slide deck from Kuno Creative, enjoy. 

Chad Pollitt, Director of Inbound Marketing for Kuno Creative discussed the reasons why traditional SEO campaigns aren’t as important as they once were for web visibility and why they are quickly being replaced by inbound marketing. Backed with real data, he proved that traditional SEO tactics aren’t as effective as inbound marketing at driving organic traffic and business leads.

The webinar also explored how Google’s ranking algorithm and indexing system has changed and its effect on traditional SEO. Also, Chad explained how to take advantage of the changes in order to maximize web visibility and organic leads utilizing inbound marketing.

Source: http://www.kunocreative.com/blog/bid/71431/Inbound-Marketing-IS-the-New-SEO-Facts-Figures-Data-Slides

Inbound Marketing IS the New SEO - Facts, Figures & Data
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Commercial Media Viewing Habits: Digital Natives vs. Digital Immigrants

Thesis for my M.Ed from Bowling Green State University. 

Prior research has proposed that, based on their age, people relate to the contemporary digital environment in different ways. Those under 30 have been in contact with the digital world since birth and use the technology with ease. Those who are 30 and over are immigrants to this technology and adapt at a slower pace as a result. In this thesis, the researcher studied aspects of this digital divide related to the habits of the two groups with regard to commercial media viewing and the importance of various methods to circumvent viewing of commercials when using various viewing modes.

The study group was limited to faculty, staff, and students at Bowling Green State University in Ohio. The research employed quantitative analysis of responses to Likert scale survey questions as well as review of qualitative data from open-ended questions. The research considered viewing and circumventing commercials via traditional TV; traditional TV coupled with DVR, TiVo, or similar technologies; and online methods. The research was limited to traditional commercial approaches and did not take into account emerging “pull type” or contextual methods of advertising.